Every church that takes seriously the Great Commission must take seriously the need to plant more churches that will make disciples who plant more churches . . . and this is the pattern until Christ returns.
We don’t need to borrow from the business world or their definitions of profit to establish criteria for success and significance.
Stetzer and Im have produced a useful book on planting, but you’ll need other books to fill in your understanding of what the church is and the responsibilities of pastoral ministry.